Augmented Reality in Print Publications
2018
Interactive augmented media layers serve to increase user engagement with print publications. Immersive AR formats are designed as reusable templates that can be updated with live data.
New Cover
Turn any previously published magazine cover into an interactive preview of a new issue.
Game Scheme
Game scheme takes you inside the action of any photograph, illustrating the athletes’ strategy and performance.
TRY IT WITH YOUR iPHONE
Tap AR button below using your web browser on iPhone or iPad to view the AR experience in your environment. (2020 Update)
Tap AR button below using your web browser on iPhone or iPad to view the AR experience in your environment. (2020 Update)
Cube Stats
User can scan any player’s stats to get more info. Each side of the cube provides different content. Simply touch a corner to turn the cube to a new side.
TRY IT WITH YOUR iPHONE
Tap AR button below using your web browser on iPhone or iPad to view the AR experience in your environment. (2020 Update)
Tap AR button below using your web browser on iPhone or iPad to view the AR experience in your environment. (2020 Update)
Audio Interview
Listen to original audio of interviews conducted for a particular article. User can turn on the audio file and continue browsing the magazine.
TRY IT WITH YOUR iPHONE
Tap AR button below using your web browser on iPhone or iPad to view the AR experience in your environment. (2020 Update)
Tap AR button below using your web browser on iPhone or iPad to view the AR experience in your environment. (2020 Update)
Video Story
AR videos help you develop a deeper understanding of subjects featured in articles. Videos quickly transition to full-screen view.
Project Parameters
USEFUL
"News organizations would have to find a way to make the AR experience ridiculously useful, just like the newspaper was actually ridiculously useful before the Internet."
- Richard Koci-Hernandez, journalism and multimedia professor at the UC Berkeley
"News organizations would have to find a way to make the AR experience ridiculously useful, just like the newspaper was actually ridiculously useful before the Internet."
- Richard Koci-Hernandez, journalism and multimedia professor at the UC Berkeley
CONSISTENT - INTUITIVE
"The second challenge to broader adoption in the print publishing world is the imperative to create an ongoing stream of content, so that AR becomes a fundamental part of the subscribers’ reading experience."
- Matthew Shreder, co-founder of Moviebill
"The second challenge to broader adoption in the print publishing world is the imperative to create an ongoing stream of content, so that AR becomes a fundamental part of the subscribers’ reading experience."
- Matthew Shreder, co-founder of Moviebill
SIMPLE - EFFICIENT
"The key is in reducing the friction between readers or customers being offered an AR experience and enjoying one."
- Noah Mallin, Head of Experience, Content, Sponsorship at Wavemaker
"The key is in reducing the friction between readers or customers being offered an AR experience and enjoying one."
- Noah Mallin, Head of Experience, Content, Sponsorship at Wavemaker
Industry Analysis
AR is designed to enhance the user environment by overlaying digital information onto the real world via a phone screen or AR-enabled headsets. Media companies showcase the latest news and lifestyle stories with engaging AR solutions. Currently, the testing capability of augmented reality is limited to large brands that experiment with different mediums for special issues. AR adaptation for print began much earlier in advertising campaigns and ads.
EDITORIAL WITH AR
ADVERTISING WITH AR
USABILITY
Cover illustration/video
Infographics (animated, interactive)
Games and puzzles (crossword, sudoku, maze)
Statistics (player/team stats)
Video content (behind the scenes, storytelling)
Audio interview, text reader (with different voices)
Recreated action scene in 3D
Immersive ads (3D models, animated, interactive)
Infographics (animated, interactive)
Games and puzzles (crossword, sudoku, maze)
Statistics (player/team stats)
Video content (behind the scenes, storytelling)
Audio interview, text reader (with different voices)
Recreated action scene in 3D
Immersive ads (3D models, animated, interactive)
Sports Illustrated
SPORTS ILLUSTRATED is an American sports media franchise currently owned by Meredith Corporation. First published in August 1954, SI has over three million subscribers and is read by 17 million people each week. It was the first magazine with circulation above one million to twice win the National Magazine Award for General Excellence. Its swimsuit issue, which has been published since 1964, is now an annual publishing event that generates its own television shows, videos and calendars.
Weekly Readers: 17,000,000
Monthly Web views: 207,000,000 Instagram: 2,700,000 |
Facebook: 3,049,250
Twitter: 1,760,000 Youtube: 520,000 |
TARGET AUDIENCE
Technology used: Unity 3D, ARKit, Vuforia, Creative Cloud